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From a measly 115 pounds to a miserable 230 pounds to a ketogenic professional bodybuilder, Robert has blazed his own trail.

Robert was not dealt a good hand with regards to becoming an elite bodybuilder. He was skinny as a rail and had no gym experience whatsoever. His first bench was an ice chest and his first weight set was pieces of loose steel his father had laying around the shop. He didn’t have a clue about nutrition or training but he was hungry to learn.

He started following conventional wisdom in the bodybuilding community that suggested he eat TONS of calories (mostly from crap carbs) to gain muscle. So…he did. He ate 6,000 calories a day and went from skinny to fat with the hopes of someday competing.

He continued to follow conventional wisdom when he prepped for his first bodybuilding competition, this was, a disaster. He won the show but at quite a cost. He lost 70 pounds in three months, nearly starved himself to death, lost a ton of hard earned muscle, and developed extreme eating disorders.

There had to be a better way….

Then, Robert discovered the keto diet. For the past 4 years he has maintained a strict ketogenic lifestyle year round. He stays keto-adapted during his offseason, throughout his contest prep, for peak week, and post show. He has since won his pro-card, all while following the ketogenic diet. This new way of life has allowed him to 10X his performance physically AND mentally!

Robert created the brand “Keto Savage” to share the wisdom of the ketogenic diet. It embodies the legacy he is trying to leave: “Believe in yourself, dig deep in your passion, and put in the work. You can become extraordinary”

• Website: http://ketosavage.com/

• Keto Brick site: https://www.ketobrick.com/

• Deeper State Keto site: https://deeperstateketo.com/

Transcription

Hey, welcome everyone to Keto and Beyond. I’m here with my partner, Andre, also known as the Keto Tutor. And we have a very special guest today, I’m so excited to talk to him.

Robert Ryan Sykes, you might know him as Keto Savage online. Oh man, this guy is a lifetime natural bodybuilder and we’ve got a lot of stuff to talk about. So I can’t wait to dive in. So welcome, welcome Robert.

Hey, thanks for having me. I’m excited to be here. Let’s dive on in.

Yeah, so lifetime bodybuilder, come on. Like did you come out of your momma’s womb like already with guns and stuff and six pack or-

No, no, no, no. I was tiny. I was 115 pounds in high school, I didn’t have any muscle. Little string bean. I started lifting when I was like a junior in high school and just progressed from there. But yeah I was very, very small. Genetically speaking, I’m not supposed to be a bodybuilder at all.

Ah, okay so you worked really, really hard to get the physique that you have?

Yes. Yes, yes, yes. I worked, like I’ve been, I don’t know, what was it, nine years now I guess. 10 years maybe.

Okay. What was your inspiration to start bodybuilding?

Yeah so my uncle was, he played football all through high school and college so he was like the bigger, more outgoing personality in the family. So we’d always meet up for Thanksgiving dinners and whatnot. He’d always center of the attention. I’m like, “Wow, I gotta emulate that.” You know, “Drive the traffic my way.”

He took me under his wing, got me into lifting. I learned slowly but surely, and just took it to the next level and started competing. It’s been a long road for sure. I’ve made every mistake in the books. But I don’t know how deep you want to dive into that.

Yeah, I would love. Yeah, what was your first show like?

The first show was-

Like, “I got this.” And then.

No, no, no. The first show, I was so unconfident in it because I didn’t know what to expect that I literally almost stopped the night before the competition because I didn’t want to fail. It was just hard. The first time I did competition, I just took everything to the next level.

During my contest prep, I only gave myself 12 weeks to prep, which is not really enough time. I had bulked up to 230 pounds, and I competed at 150. So I lost 60 or 70 pounds in three months. I lost a lot of muscle in that process. It was just a very strenuous time in which I didn’t diet down correctly.

I wasn’t keto at the time, and I was just basically starving myself. I was down to 1,000 calories and training for six hours a day. In college, it was just like the perfect storm for losing muscle and having all my hormones jacked up. Everything was just not done right.

Wow, so walk us through what was your diet back then? I know it was totally different than you do now. But what were you, what was … You know, you’re building, your bulking phase, is that what it’s called? And then your cutting phase. What were you eating then?

Yeah, yeah. So when I bulked up to 230 pounds, I was pretty much just eating anything and everything I could get my hands on. I would eat those 1,000 calorie macho chimichangas from the gas station, you just stick them in the microwave for two minutes. Definitely not recommending. Those, along with ramen noodles. I was in college at the time. So I was broke. I was getting the cheapest food I could find. It was just a very unhealthy way to fuel my body.

I got fat. I was kind of ignorant because I thought I was just solid muscle at 230 pounds, but you’re oblivious, and it was mostly fat. I think I was like 30% body fat, 28, 29, 30, somewhere in there. It was following a pretty standard bodybuilding protocol when it comes to the cutting. I was following six meals a day, eating every two and a half, three hours, chicken and rice, broccoli.

And again, in college, I would take a whole bag full of Tupperware to campus with me, then I’d have my backpack and everything and I’d bust open a Tupperware in the middle of final exams and have the whole room smelling like tuna fish, and nobody liked me.

And I’ve been around bodybuilders in the past that follow that kind of protocol, and they’re terrible to be around. They’re irritable, grumpy, they’re miserable. What was that like?

Yeah, so it’s pretty typical honestly. When you go down, and again, I did that competition all wrong. But even when you don’t go that low on your calories, typically speaking bodybuilders will have their protein very high, their fat very low, and their carbs will taper out throughout the process.

But for a … Like other people I’ve competed with for instance, they’ll take out fish oil even, just to remove all the fats from their diet. When they do that, they’re totally tanking their testosterone. I mean, fat and cholesterol is pre cursed to testosterone, so you take all that out and then your hormones tank. And then that combined with the fact that you’re eating at such a caloric deficit and you’re just not fueling your body necessarily, you become a zombie. That’s why everybody’s irritated and hungry and hangry and just not pleasant to be around.

And what were you studying in school?

I was studying business finance. It was … I don’t know, it’s funny, you go to school having the anticipations of what you’re going to do with that degree. I thought I was going to be on Wall Street.

Low and behold, I’m Keto Savage, making nutritional plans. So definitely not on Wall Street, but I’d much rather be doing this than that in the first place, so it’s all good.

Nice. So walk us through the then next nine years. How did you go from that approach to finding keto?

So I did … That was my first competition. I did two more following the standard protocol after that. And after the third one, I realized that there’s gotta be a better way. You have these competitions, you get down to such a deficit and then you have what’s called a rebound afterwards, and you gain 20 pounds. I gained 20 pounds within 24 hours of my competition.

It’s just not a healthy lifestyle. Because your body becomes a sponge, you deplete it so much, then you just force food all this junk food after the show. And it just becomes a very negative feedback loop that you’re having to go through.

After my third competition I said, “Okay, this is not healthy. It’s not sustainable. I’m not going to do this anymore.” So I switched to carbohydrate back loading, which is a protocol developed by John Kiefer. Basically what that is, is you’re eating keto throughout the morning hours, and then at night you have a bowl of this high glycemic index carbs, like brownies or cereal or ice cream, something like that.

It’s designed so you don’t really put on much body fat, but you’re getting a quite a few grams of carbs at the end of the day. But I noticed I felt better before I ever introduced the carbs. So I just waived those completely and was doing carb back loading without the carbs. And low and behold, that was keto. Didn’t really know the intricacies of what that was, or what keto was.

But then I started diving into just the research, the literature. I think I heard Jimmy Moore’s Keto Clarity. I listened to that on audible. And then I listened to Tim Ferriss podcast with Dom D’Agostino and Peter Attia, and I was pretty much sold. Then I just dove into it from there.

So how long ago was that, that you jumped on all those [crosstalk 00:07:16]

About four years, now I think. So four years that I’ve been keto and strict keto. I haven’t played around with stick with low carbs or targeted ketogenic diet. I’ve kept it strict keto that entire time. A lot of people want to introduce carbs and assume you have to have this metabolic flexibility to improve your performance.

But I argue the opposite, in that if you allow your body to fully adapt to keto from a strict macro ratio perspective, your body becomes more efficient at that. I mean, I’ve not had any problem putting on muscle with strict keto, no carbs.

So how do you feel if we’ll talk like four years ago and right now? With how-

With regards like mental clarity?

Yeah, your health, mental clarity. You wake up in the morning, your energy overall-

It’s night and day, man. When I was doing carbs, I mean there’s always a lot going on in my life, whatever chapter in my life I was in. But when I was eating carbs, I would always have that dip in energy that you hear about, and it was just hard to get up and get motivated. There was nothing really I was excited about per se.

Whereas now, I don’t have that dip in energy. I’m just able to function at much higher rates. And I have something that I’m excited to work on, the business, the community and whatnot within the keto niche.

But on a big picture level, you look at food, when you’re eating carbohydrates, I would have very little energy. It would be just constant digestive upset, with all the carbohydrates. I’d be bound to looking at the clock and making sure I was eating every two and a half, three hours. It was just very far removed from how diet and nutrition should be.

Whereas with keto, I eat one or two meals a day. I don’t pay attention to what time those are. I eat based off of convenience with my day. It doesn’t negatively impact my training whatsoever. It’s just a much more liberating way to eat. And I’m much more productive and effective at getting stuff done throughout the day. So there’s no turning back. I have no intentions or desires of ever going back to carbohydrates.

So you’re-

Do you have those days when you have carbs? Or-

No, no. Yeah, it’s strict keto, man. I have not cheated once that entire four year span. I don’t desire to anymore. It’s not something that I crave. I used to not allow myself to walk in the bakery aisle at the grocery store because it would just pull at me. But now it’s like I can walk right in, pick up something for somebody else and not be tempted by it at all.

Awesome.

So your approach is really controversial in the bodybuilding world, right?

Oh yeah.

So tell us what you’re walking people through. Then we’re going to dive into the results that you’re getting too. So why is it so controversial what you’re doing?

Yeah, so with standard bodybuilding protocols, they all assume that you have to have the carbs to build the muscle. You have to have the glycogen insulin to create the muscle tissue. Whereas, I have kept it less than 20 grams total carbs that entire time. I’ll go as low as five or 10 grams total carbs when I’m in a contest prep.

They argue that if you’re going into a contest prep, they’ll eat their protein really high so that they’re muscle sparing. I would argue that ketones are more muscle sparing than carbs. So I’ll titrate my protein down, so that my ketone production ramps up.

So for instance, this last competition, the competitors I was on stage with, they were taking in 250, 300 grams of protein. I was taking in 61. So total opposite end of the spectrum. I’m backstage eating fat bombs. They’re backstage eating rice cakes. So it’s very, very different from that regard.

And another interesting thing with regard to hydration. Just the manipulation with electrolytes and water. Most competitors will cut their water, then they’ll water load, then they’ll really mess with their electrolytes. Whereas with me and what I did with keto, I was able to pretty much just stay hydrated throughout.

They were sipping on eight ounces of water for the entire day of the show. Whereas I had a gallon before I ever stepped on stage. It’s just a healthier approach. I didn’t have the negative rebound. I didn’t have that dehydration, or negative manipulations on show day.

There was literally one competitor that had to walk off stage because he was cramping up so bad that he couldn’t hit his poses. It’s sad, they put all this time and effort into training, and they’re not even able to showcase it because their body’s at a very unhealthy state right now.

Wow. So what’s the reaction when you’re backstage? Are they all like going, “What are you doing dude?” Or do they even notice what you’re doing?

Yeah, I definitely got some looks. It was kind of crazy. When I’m backstage, the backstage of the competition, it’s just a cool environment. Everybody’s doing their own thing. Everybody’s scoping each other out. It’s usually pretty good. Everybody’s got comradery and genuinely happy for the whole situation. But it’s interesting to see what people are doing.

So some people typically people will be having rice cakes covered in peanut butter with some salt or some jelly or honey on there to give them a little insulin spike. To fill out their muscles they’ll sip on water and they’ll pump up a little bit with bands or dumbbells or whatever.

I take a totally different approach. I put in my headphones. I listen to meditation music. I keep myself wrapped up in a blanket. I eat my fat bombs, and then I just wait for my time to step on stage. This past go around, when it was my turn to step on stage, I took that blanket off. I just simply, the fat bombs and everything. I don’t know what the combination of it, the electrolytes, the sodium, the water, fat bombs.

I mean I filled out and I was so freaking vascular when I took that blanket off. It shocked me even, and people just started looking at me and they’re like, “Okay, we’re not even going to stand a chance before you even get on stage.” So it was cool having a lights out situation there.

Yeah, no. Talk to us about how you discovered how eating the really high fat, the fat bombs before makes your vessels just pop. I watched one of your videos where you’re walking through the keto connect couple, and showing them leading out and then adding fat bomb and just watching on the video where his muscles, or his muscles, his vessels just started to pop. What’s going on there?

Yeah, so it’s kind of crazy. Just the manipulations you make in that short time span to peak for a specific event like a photo shoot or a competition. It’s not something that really makes a difference as far as long term fat loss per se. It’s just simply cosmetic peaking for that event.

But what’s happening is you’re basically … What I’ll do is I’ll give myself a surplus in calories the night before the show. That allows my body to fill out, soak up all those calories ’cause I’m in a deficit, so my body’s like a sponge. So if I figure out the right ratio of macro nutrients and give that to my body, then it soaks it all up and fills out the muscle [inaudible 00:14:22] just fill out more, I just have a fuller look.

You can make a mistake. Most competitors will do that with just a ton of carbs. They’ll have sometimes as much as 1,000 grams of carbs the night before the show. It’s kind of dangerous because if they don’t have the right ratio, or their electrolytes aren’t right and their water’s not right, they’ll spill over, which basically means all the water will sit in their subcutaneous layer of skin, blocking all of the definition they have. They look just really watery.

Whereas with me, I mean I’m keto, I don’t have the glycogen storage. I don’t have the water storage. I’ve got paper thin skin, so it’s really easy to fill out and showcase that vascularity. So increasing calories coming predominately from fat, with the right ratios and just a little bit more sodium the night before, you really, really fill out, and you don’t have any risk of blocking that vascularity. So I don’t know how I came up with that. Just trial and error honestly.

Yeah, it’s almost, it’s like the fat is trafficking through the blood vessels and the fluid and things and so you can see that. People are listening to this and they don’t know … Just give us a glimpse of what’s the goal on stage? What are the judges looking at? What are they judging you on?

Several different criteria. You want to have good shape, good symmetry, good proportions. You want to have really good definition. You want to have really good color, really good posing. It’s not like a strength-based competition. It’s all based off of cosmetic appearance. But that’s the result of what the work you put in, in the four, five, six months leading up to that competition.

So you want to make sure everything’s just in line. You want to make sure your definition’s good. A lot of people come to stage thinking they want to have size over definition, which is always a mistake in my opinion. I feel like if you come in shredded, the judges eyes are always going to gravitate towards that. And I want to come in, I want to redefine shredded.

That was my goal when I came in this last competition with keto. I wanted to redefine what was possible as a natural bodybuilder. When you come in and you’ve got freaking veins in your glutes, you know you’re doing something right.

Interesting. You’re inspiring me already to become a bodybuilder.

Hey, it sounds like you’ve got a pretty well-versed background in all kinds of athletics. Go for it man.

But I think if people who’s in bodybuilding stage, they listen to you and I think you will change so many people’s minds right there.

Hope so.

Tell me, is it truly about eating fat, or it’s about controlling carbs? What is controversial here? Because many people saying, “Eat more fat. Fat.” Or-

I think it’s a symbionic relationship between the two. It’s a combination of both. There’s no one way approach to nutrition. It’s just all built off of each other.

I keep my carbs really, really low. But then I also increase my fat ratio. I personally gravitate towards about a 78 to 81% of my calories coming from fat. And I’ll manipulate that during my contest prep based off of what I’m doing. Everybody’s got their own protein threshold, so you have to find that too.

But I don’t really advocate that people try and do a ketogenic diet for competition prep, and then try and manipulate carbs there at the end. That’s a common mistake. A lot of competitors that follow a traditional carb-based protocol will drop their carbs there a lot at the very end because they didn’t give themselves enough time to cut down. Then they’ll be removing all their carbs and doing a whole bunch of cardio, and then they’ll think that they’re keto, but their protein’s still at 300 grams, which is not keto. At the end they’ll reintroduce carbs back.

The whole point of what you’re trying to do with the contest prep is to one, give yourself enough time to let your body transition into that degree of definition and leanness, without sacrificing any muscles. But then to not have to do any crazy, drastic changes the night before the competition, or leading up to the competition.

If you do everything right gradually going into it, you can just coast into it and look amazing. As opposed to trying to do some last minute miracles.

Awesome. Do you think this approach is applicable for man as well as for woman?

Yeah, yeah. I’ve had … I’ve got a bunch of clients, and I’ve had clients male and female. There’s a couple differences, but the principle is the same.

On average, I notice that women tend to operate a little bit better with even a higher fat ratio than men. I’ve taken some of my female clients as high as 85 or 86% for a very short window there at the very end. But yeah, as far as the ketogenic approach to the contest prep, absolutely, male and female both benefit.

So what were your results then? [inaudible 00:19:17] happened?

It was pretty good. I won my division. I won the overall title. I got my pro card, and I did it all with keto. When everybody told me I couldn’t. So I could not have been happier.

Awesome. That’s so awesome. And then, okay so tell us about this lady in your life, and how you met her, Crystal Love, and what results she got.

Alright, we’re diving into the Crystal relationship. So Crystal, so actually little bit more backstory here. After I graduated college in 2014, I got a job in management at the railroad in Washington state. So I moved up there for that, and I bought a house two blocks down from this coffee shop.

I’d like coffee, so I’d walk up there and get some coffee, and she was a barista at the time, at the coffee shop. So her and I started talking, I started drinking a lot more coffee, and we hit it off. I had never been in a relationship before.

I had always convinced myself that I had to stay single and focus on business and life in order to get ahead before I could involve myself with a woman, as they would just slow me down. That’s what I thought anyways.

Developed a relationship with her. We had a couple rocky parts there. I left her for three months because I went back to that way of thinking of I had to establish my business first. But wised up to the fact that I made a mistake.

She’s been nothing but a lifesaver and angel to me ever since. I mean she … During that last competition, she prepped every single one of my meals. She’s just been a rockstar.

And she did her competition. I trained her for her first competition, which she did this past April, and she won. She was following my protocol as well. And she actually, I took her down to 30 grams of protein, which is just crazy. I mean you tell people that and they’re like, “Oh my gosh. How are you even surviving?” She was thriving.

She got down to I think 13% body fat was what we clocked her in at, at the lowest. She looked absolutely amazing. She won. She almost, she was in the overall, and she got second in the overall for getting her pro card in her very first competition. So I could not be more proud of her.

And at that competition, I proposed and now we’re engaged and we’ll get married April 28th of this coming year. So a year from when she had her competition.

Congrats.

Congratulations.

Appreciate it.

Are you a little jealous though, that her first competition she did so well, and you had to work so hard to get to where you’re at?

Well I would, except for the fact that I trained her, so I felt like it was a little bit of a win for both of us. ‘Cause it was cool for me to be able to prep her and it be a success. And then it was just super cool for her to be able to experience that so early on.

I mean having her backstage and it’s like being backstage with her and seeing her expressions throughout the whole process. I had never seen her that excited about any one thing. It was pretty cool.

That’s awesome. So is she going to continue to compete? What are her future plans?

Yeah, yeah. So we’re both in off-season right now. With natural bodybuilding and figure competitors, you really need to take some time off in between shows.

A lot of people make the mistake of competing every year. But if you’re spending four, five, six months in a prep, there’s not much time to build much quality muscle, and you don’t want to look the same each time that you step on stage. So yeah, we’re taking a couple years off. We’ll probably both compete again in 2020.

Okay.

Hopefully at the same show. We’re going to try and prep together. So that’s either going to be really good, or really bad. We don’t know.

So what does your typical day looks like? You wake up and-

That’s a difficult question to answer, man. My typical day is very atypical right now. Like right now we just signed a lease on this warehouse space with office space, and we got the Keto Brick business that we’re starting up. So I’m in the kitchen a lot with that.

I’ve got clients, I’m interacting with them on a daily basis. I’ve got podcasts. I recorded one podcast before I jumped on this one with y’all. Making YouTube videos. It’s just total chaos right now. But I love it. You know it keeps me … Every day it brings something new to the table and gives me an opportunity to interact and engage with awesome people like yourself. So I couldn’t be happier.

So what time you wake up? When is your first meal of the day? And what do you eat as a first meal of the day? How many times a day do you eat?

I usually wake up at four or five, somewhere in there. Have my first meal, after … I don’t eat until quite a bit later in the day. I’ll normally train fairly early.

I’ll have fatty … I’ll do like a fat fast, have fatty keto coffees throughout the morning hours. Usually two or three of those, depending. I’m trying to wean myself off of coffee just a little bit. So dropping down to two from my three.

So you wake up at four or five, and when do you drink your coffee?

I have one when I first wake up, and then usually I’ll have another one every two to three, maybe four hours after that, until my first meal. So I’ll normally train sometime in the morning, and then I’ll have my first meal around noon or one.

That meal usually consists of something like, lately what I’ve been doing is I’ve been keeping it pretty simple. I’ll buy a … I bought a whole bunch of these packs of ground beef, 75/25 ground beef, and I’ll just cook that up in the skillet with some sauerkraut or something like that, to get some good probiotics in there. And then call that good until my final meal.

Which, I’m only eating twice a day, so the second meal of the day looks something similar like sausage or a kielbasa sausage instead of the ground beef, like a steak or something of that nature, some eggs maybe, sauteed spinach. Something like that. Nothing too crazy.

Awesome.

Keeping it simple.

Keeping it simple.

Right.

I’m about to do an experiment. I’m always doing an experiment. I’m about to do an experiment in which my calories are going to be sky high though, so I’m going be eating a lot of food. So it’s going to be-

Elevate your cholesterol, right?

Say what?

We had this discussion to elevate the cholesterol.

Yeah, yeah, no I’m actually not doing it to manipulate. Kind of like a Dave Feldman approach to the whole cholesterol. I am going to get blood work done pre and post, but I’m trying to just really go to the extreme with the whole bulking season.

I don’t want to put on any unnecessary body fat, but I’m prepared to put on some for the sake of putting on more muscle. And I’m going to eat probably around 6,000 calories a day. So it’s going to be a ton of food.

Awesome.

Still keeping your ratios though, mostly protein and fat, and not a ton of carbs, right? Or-

Right, right, yeah it’s definitely going to be keto still. I tentatively worked on my macros and it winds up breaking down to 550 grams of fat, and 250 grams of protein. So it’s still 80% fat ratio.

500 grams of fat, wow.

Yeah, that’s going to be interesting. I’m going to have to eat two of my Keto Bricks a day, and then two rib eyes. It’s just going to be a lot of food.

So people listening for first time, who heard about keto but they never tried. What would you recommend would be the first step for them?

It’s kind of a dangerous answer, ’cause a lot of people, they get on the internet and they just start Googling things and they have paralysis analysis. And you don’t know where to start ’cause there’s just so much information out there.

But I think spending some time just doing some digging and seeing the general premise of what keto is. So many people go into it and they don’t have a clue. They just heard somebody else talk about it and they want to dive into it, and they get started off on the wrong foot.

But I would encourage people do just do a couple simple Google searches. Find somebody that seems reputable online and watch some of their videos, just get a feel for it. And then dive in before you know everything. You’re going to learn things every single day throughout the journey, so don’t feel like you have to know it all first, but just dive in.

Focus on quality foods. There’s so many people that go and gravitate towards all the keto snacks. There’s a bunch more of them coming out now. But so much emphasis needs to be placed on quality whole foods.

If you’re eating ketogenic macro ratios and eating that farm quality whole foods, that’s going to solve 80% of your problems right there. And then from there you can refine things and tweak and make adjustments to really hone in that last 20%. But just diving in and focusing in quality foods is huge.

Great. Great tips. You mention your Keto Bricks. Tell us what those are, and how they came to be.

So those were something I never really intended to be a product in the first place. I made one of those for my competition prep this past year. I wanted something that hit my macro ratios really easily, was shelf stable, ’cause most your fat bombs, they’re going to melt on you, they got coconut oil or butter base and they’re going to melt on you.

So I just wanted something that was convenient and just took the guess work out of my meals. So I made this thing, I didn’t have a name for it a the time. It worked perfect. I had it on a YouTube video, and somebody was asking about it and they didn’t know what the recipe was, or they wanted to be able to purchase it.

And I’m like, “Well they’re just this thing I’m working on. Nothing special.” And then more and more people started asking about it, like, “Well shit, I’ll just try and make a food product. Don’t know anything about that, but we’ll dive in and see what we can learn.” And low and behold it’s become a pretty successful little business.

We’re growing month after month and just trying to make something out of it, learning as we go and having fun with it. But it’s 1,000 calories, 81.5% fat ratio, 90 grams of fat in it, so it’s a pretty beastly little bar. It’s not like a Quest bar that’s 150, 200 calories.

That’s nice.

Wow. You blow it out. Every time you guys manufacture them you’re just sold out right away.

Yeah, yeah, our last batch was our largest batch yet, and we sold out in seven minutes. It’s crazy. It’s cool because I’ve got an audience that’s loyal and supportive enough to just jump on like that, and even want it in the first place.

I cannot … I mean nothing that I do would be possible without the people that I have behind me. It’s just so cool to be able to make an impact and have them behind me and add a diet to their lives. It’s just the most fulfilling, rewarding thing I could ever ask for in life.

Awesome.

It’s pretty cool.

So the audience for this product will be more for fitness world, or anyone in ketogenic community?

I mean honestly I made it for me when I was in a performance mode, so it was with that intention. But I mean it’s pretty universal as far as the applications that you can use it for. I mean people will use it if they’re traveling, if they’re on the road, as opposed to going to a gas station and getting something that’s subpar, as far as nutrition goes.

Or I’ve had a lot of positive feedback in the backpacking community. They want something that’s really calorically dense, but does not take up a lot of space, or need to be refrigerated. So it’s been pretty well-received there.

Anybody that wants a smaller portion size, they’ll just melt it down and then pour it into smaller molds and they can sub-divide the macros. But yeah, it’s been pretty well-received and pretty much every definitely keto niche.

Nice. So where people can find more information about this?

It’s got its website ketobrick.com, and then my website’s ketosavage.com. But yeah, Keto Brick, Keto Savage. So they’ll be able to find the bricks there, no problem, whenever they’re in stock anyways.

It’s a really nice name, ketobrick.com, I like it.

I appreciate it yeah. Well we’re excited about it. Like I said, we don’t have a clue what we’re doing. We learn something new every day with it. But it’s just fun. We got into it to have fun, so we’ll keep doing it until it’s not fun anymore, which hopefully doesn’t happen.

Definitely, yeah.

I’m thinking, Andre, are we ready to wrap this up? I was just going to ask Robert if he had anything else that he was hoping we would ask him about, or that he wanted to share with our listeners, viewers.

This is video right, not just audio?

It’s going to be both, yeah.

Whew, I didn’t know that. I just came back from the gym all sweaty over here. Yeah, as far as any parting thoughts that I can leave is just be to encourage people to have a long game approach. I’m always talking about that in all my videos and everything, but having a long game approach to your nutrition, your relationships, your life, your fitness.

So many people get into something for short term gain. They sell themselves short because they don’t see what they’re wanting to see in a very short time period. But if you chip away at it day, by day, by day, and it sounds very broad, it’s where you have to fine tune that.

But every success I’ve ever had in life has been just because I knuckle down on something that most people didn’t want to deal with for an extended period of time. So I just encourage people to enjoy that continual grind of that long term process, and they’ll see the success they want to see.

I love that. That is long term focus, right. We’re on our journey and you’ve got the rest of your life to enjoy all of this. It’s not a short term game, I love that.

100%

Yeah, exactly. Exactly. Execution is huge part of this. To do something-

Yeah, execution is everything, yeah absolutely.

Yeah.

Wow.

Well it was a pleasure to communicate with you and learn from you, because I think, as I said so many people will be inspired by hearing your story. Especially for those who want to try to compete in bodybuilding.

I appreciate it. I think honestly, I’m just excited from a bodybuilder perspective, ’cause there’s just so much unhealthy, wrong information out there now. So if more competitors can gravitate towards this lifestyle and see the success I have with it, and do so in a more sustainable fashion, then I’m all for it.

Yeah.

I’ve got one closing question here.

Whatcha got?

If today was your last day on the planet, the meteor’s coming, it’s going to wipe us all out. What’s going to be your final meal?

That is a very good question. Probably my dad’s smoked ribs, or brisket, one of the two. Or lamb. Actually I just slaughtered some lamb today, so we have fresh lamb at the house now too. So one of those three for sure.

Or all of it.

Or all of it, yeah. It’s my last day, I might as well go out with a bang.

Yeah, you don’t have to follow anything [inaudible 00:34:09]

Yeah.

That’s great. Robert, thank you so much for being here. Thank you for sharing all of this. Thank you for the work that you’re doing. It’s been a pleasure.

Thank you. I really appreciate the opportunity, and thank you for what y’all are doing. Y’all are making waves as well, so keep doing what you’re doing.

Thank you Robert, I appreciate your time.

Take care.

Thanks for listening everyone.

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